Counterfeit Toys

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  1. Losses to Toy Companies Due to Counterfeit Toys $34 Billion

Counterfeit Toys

News and statistics about counterfeit toys and fake children products. Data about the counterfeit toys and games are collected from public criminal justice information and safety regulators.

According to police in Paris, there are between 300 to 400 vendors in Paris who sell trinkets to tourists around the Eiffel Tower during the summer season. Police state that Chinese gangs import souvenirs from China and then sells the goods to other sellers.

In a raid by police in July 2013, authorities discovered 60 tonnes of miniature Eiffel Tower replicas that were to be sold to tourists.

(More crime in France statistics.)

Source:  Alexandria Sage, “60 tonnes of Eiffel Tower trinkets seized in Paris,” Reuters, July 25, 2013.

In 2011, criminal justice agencies in the European Union seized 2.1 million counterfeit toys.  According to a breakdown by Toy News, five countries in the EU accounted for 57 percent of those seizures.

Top five EU member states where fake toys were seized in 2011:

1. Romania:  319,174 counterfeit toys seized.

2. Germany:  308,506 counterfeit toys seized.

3. France:  212,273 counterfeit toys seized.

4. Spain:  193,149 counterfeit toys seized.

5.  Bulgaria:  181,838 counterfeit toys seized.

Source:  Dominic Sacco, “Romania is counterfeit toy capital of Europe,” Toy News, April 18, 2013.

Customs Officials across Europe seized 2.1 million fake toys in 2011. The number of counterfeits seized was 68 percent less than the 6.7 million counterfeit toys seized EU borders in 2010.

42,967 of the toys were seized in the United Kingdom.

87 percent of the seized toys originated from China, followed by 10 percent from Hong Kong and 0.64 percent from Singapore.

Source:  Dominic Sacco, “Customs seize fewer fake toys,” Toy News, March 18, 2013.


The Anti-Counterfeiting Group estimates that counterfeit toys makes up to 12 percent of all toy sales in the United Kingdom.

Source: Mark King, ” Christmas shoppers warned over flood of counterfeit toys,” Guardian, December 7, 2011.

$34 Billion (24 Billion Euros) worth of counterfeit toys was seized at the external borders of the European Union in 2010. Counterfeit toys consisted of 7 percent of all counterfeit goods seized by EU authorities in 2010.

98 percent of the fake toys seized originated from China.

Source: “Counterfeit toys worth almost €25 billion seized at EU borders,” Toy Industries of Europe, Press Release, July 14, 2011.

Counterfeit toys from China made up 3 percent of all seizures in Fiscal Year 2010 by the U.S. Customs and Border Patrol.

The value of the seized toys  from China was $3,727,856.

Overall, the U.S. Customs and Border Patrol had 20 cases where counterfeit goods was seized, which consisted of less than one percent of all seizures in the fiscal year.

Source: “IPR Seizrures Statistics, FY 2010,” U.S. Customs and Border Patrol, March 16, 2011.

Counterfeit toys in Mexico causes losses between $700,000 to $1.4 Million (500,000 to 1 Million Euros) a year.

Source: “Mexico: IPR Enforcement Report 2009,” European Trade Commission, August 17, 2009.

One in ten toys in Europe could be counterfeit, according to the Toy Industries of Europe.


Counterfeit toy seizures in the European Union increased by 98 percent in 2007 from the year before.


According to the Toy Industries of Europe, toy makers in Europe lose $2.1 Billion (1.5 Billion Euros) each year to counterfeit toys.